In the first part of our two-part analysis, we drew a conclusion at the halfway point of the Olympic Games. Which athletes and disciplines are the focus of the coverage? Which upsets during the Games are dominating the public discourse? If you haven't had a chance yet, download Part I of the UNICEPTA Olympic Barometer here free of charge.
What moves the public? Which competitions are at the center of interest? Which topics are being discussed in particular? How is Team Germany performing in the media, apart from medals and the like? And which sponsors are in the spotlight? We reveal all of this in Part II of our analysis.
