PARIS 2024


The Olympics in the media:
This is what the public is discussing

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Final Analysis of the
Summer Olympics 2024 in Paris

The second part of the UNICEPTA analysis offers exclusive insights into the public discourse
and debates on social media surrounding the events during the 2024 Olympic Games.

From the key figures to the most popular sports
to successful sponsors: Download the final analysis now!

01

 

Which athletes are the focus of public discourse?

02

 

Which disciplines make the headlines during the Games?

03

 

What controversies are being discussed and are of concern to the public?

04

 

Which sponsors present themselves and their products particularly well?

In the first part of our two-part analysis, we drew a conclusion at the halfway point of the Olympic Games. Which athletes and disciplines are the focus of the coverage? Which upsets during the Games are dominating the public discourse? If you haven't had a chance yet, download Part I of the UNICEPTA Olympic Barometer here free of charge.

What moves the public? Which competitions are at the center of interest? Which topics are being discussed in particular? How is Team Germany performing in the media, apart from medals and the like? And which sponsors are in the spotlight? We reveal all of this in Part II of our analysis.

Download Part II now

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