TikTok in DAX-Corporations


Who successfully positions
their brand on social media?

 

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TikTok as a social media platform in corporate contexts

New UNICEPTA impulse explores how well German DAX-corporations have incorporated
one of the world's largest social media platforms into their communication strategy

01

 

Which DAX-listed companies are already leveraging TikTok for corporate communications?

02

 

How are they engaging with their target audiences on the social media platform?

03

 

Where is room for improvement and what content resonates well with audiences?

Discover how DAX companies are embracing TikTok! Our exclusive report offers exciting insights into the use of this dynamic platform by leading German companies. Which industries are particularly active and which content dominates? Find out why some corporations are focusing on product communication and employer branding and how they are successfully addressing their target groups.

Who has built up the largest community and which brands are setting standards? Our report also shows which posting frequencies are most successful and which industries could benefit most from integrating TikTok into their business. Dive deep into the strategies and best practices that could help transform your own communications strategy.


This impulse provides valuable insights for communicators and decision-makers:

  • Which industries are particularly successfull on TikTok?
  • Which messages do they use to reach their target groups and achieve maximum media impact?
  • With what content do DAX-corporations try to resonate on the platform?

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