UK Companies on TikTok


Who successfully positions
their brand on social media?

 

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TikTok as a Social Media
Platform in Corporate Contexts

New UNICEPTA report explores how well UK FTSE 100-corporations have incorporated
one of the world's largest social media platforms into their communication strategy

01

 

Which FTSE 100-listed companies are already utilising TikTok for corporate communications?

02

 

How are they engaging with their target audiences on the social media platform?

03

 

Where is room for improvement and what content resonates well with audiences?

Discover how FTSE 100-companies are embracing TikTok! Our exclusive report offers exciting insights into the use of this dynamic platform by leading companies in the United Kingdom. Which industries are particularly active and which content dominates? Find out why some corporations are focusing on product communication and employer branding and how they are successfully addressing their target groups.

Who has built up the largest community and which brands are setting standards? Our report also shows which posting frequencies are most successful and which industries could benefit most from integrating TikTok into their business. Dive deep into the strategies and best practices that could help transform your own communications strategy.


This report provides valuable insights for communicators and decision-makers:

  • Which industries are particularly successfull on TikTok?
  • Which messages do they use to reach their target groups and achieve maximum media impact?
  • With what content do FTSE 100-corporations try to resonate on the platform?

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