Explore the Paris Olympics from a new and intriguing perspective! Our exclusive two-part report delves into the dynamic media presence of key athletes, sponsors, and national teams during the Games and share how their performances at the Olympics impact public discourse.
What’s buzzing with the public? Which events are generating the most chatter? What are the hot topics? And which sponsors are soaking up the spotlight?
Part I of our impulse features a half-time analysis of the Olympic Games in Paris and all competitions which have taken place until August 4, 2024. Part II will be published after the closing ceremony on August 11, 2024. Stay tuned for part two of our Olympia Barometer!
